Commercial Sales Lead

DUST Identity has developed a supply-chain security solution that uses microscopic diamonds to securely tag physical objects so they are uniquely identifiable. Think of a barcode, but invisible, unfalsifiable, and with diamonds! We aim high and need self-starters and problem solvers who thrive when challenges are great, and potential is greater. Learn more at dustidentity.com.


The Job

We are looking for a Commercial Sales Lead to join our team. The Commercial Sales Lead will drive DUST’s adoption in commercial sectors.

The Commercial Sales Lead role requires a hands-on, results-oriented individual who is organized, a great communicator, and able to work in a fast-paced environment. The successful candidate will possess a business background that enables them to drive engagement at the CxO/VP-level, as well as engineering fluency that enables them to easily interact with cross-functional stakeholders in technical roles. They should also have a demonstrated ability to think strategically and analytically about business, product, and technical challenges.

The Commercial Sales Lead’s primary responsibility is to identify, qualify, and close new commercial customers for DUST Identity. Along the way, they will be a leader within DUST's go-to-market team to quantify the benefits of DUST in various applications and shape external messaging to accelerate customer adoption.

Prior enterprise sales experience in key B2B commercial sectors - electronic hardware and components, cybersecurity, capital equipment - is a necessity for the role.

What You’ll Do

  • Manage all phases of the sales cycle from discovery through contracts
  • Efficiently vet leads, map stakeholders, identify decision makers, and generate a pipeline of qualified prospects
  • Author the customer acquisition playbook for commercial sectors, including definitions of sales cycles, collateral, and customer indicators.
  • Study the prospect’s business and be able to persuasively discover, educate and inform customers of how DUST works within the context of their company
  • Craft and deliver sales pitches, product demos, other valuable data to potential prospects in a way that promotes DUST Identity’s brand, value propositions, and helps the audience solidify their need for the product
  • Present clear verbal and written technical explanations to customers, tailoring content and style to the audience and sector
  • Be the customers’ trusted advisor for information on the benefits, design, installation, and operation of DUST systems
  • Collaborate effectively with other team members in sales and marketing, and communicate the needs of new customers to the broader DUST Identity team
  • Meet or exceed sales targets for closed business
  • Accurately forecast opportunities and update the CRM
  • Lead and grow the Commercial Sales Team

What You’ll Bring

  • Bachelor’s degree
  • 10+ years of B2B enterprise sales experience
  • Established track record of meeting sales targets in any of the following sectors: electronics, hardware security, cybersecurity, or supply chain risk management
  • Successful new product commercialization experience
  • High level of written, verbal and interpersonal skills
  • Strong negotiation skills
  • Proven ability to manage multiple, competing priorities simultaneously
  • Creativity, curiosity, and a desire to solve customer problems


Bonus points

  • Bachelor’s degree in a STEM field or business
  • Experience selling products with both hardware and SaaS components
  • Understanding of trends in supply chain management technologies


Concerning Covid 19

At DUST Identity, we place the utmost importance on the health and safety of our team and our community. To do our part in limiting the spread, all team members that are able to work remotely during this time are doing so. We are sensitive to the individual concerns of each team member, and continue to reassess as more information and guidelines are released by the community.

While we hope that the DUST team will eventually return to in-person work, we will remain remote for the foreseeable future.

Start Date: Immediately; Must have legal right to work in the United States without sponsorship.
Location: Framingham, MA
Compensation: Market Competitive + Equity

DUST Identity is an equal opportunity employer.

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